Announcing: Litmus Integration We've teamed up with Litmus to empower you to instantly preview your email in popular clients and devices right within Savicom. Read Post July 13, 2017 By Savicom News
Best Practices: Email Design in the Responsive Age Our most essential tips and guidelines for achieving stylistic consistency across platforms ( old & new ), while maximizing the readability for specific devices and environments. Read Post September 16, 2016 By Savicom News
Background Images in Email After many years of progress, background images are possible in email. Learn how in this week's blog post. Read Post September 16, 2016 By Savicom News
SPAMHAUS Listbombing & What You Can Do Learn about Spamhaus listbombing, and how to use double opt-in, CAPTCHA, and list hygiene to overcome. Read Post September 8, 2016 By Savicom News
Building Your Audience 2: First Impressions Learn how to build your audience by enhancing the sign up process, mining data, and encouraging user feedback. Read Post August 25, 2016 By Savicom News
Subject Line Testing Using A/B testing to maximize the impact of your subject line can help increase audience interest, improve sender reputation, and add value to your email. Read Post August 11, 2016 By Savicom News
Animated HTML Elements in Email Learn the fundamentals of CSS animation in email, and try it yourself. Read Post August 4, 2016 By Savicom News
Upcoming Major ISP DMARC Policy Changes The rules of the game are always changing. Learn the new ISP rules regarding From Addresses. Read Post July 14, 2016 By Savicom News
Troubleshooting: Special Characters in Email Learn about the challenges of symbol display with some email browsers, and how to use HTML to overcome these hurdles. Read Post June 16, 2016 By Savicom News
Email Timing and Frequency In this re-issue, learn about how to find the optimal timing and frequency for your email marketing campaigns. Read Post May 26, 2016 By Savicom News
Building Your Audience Learning about how sign-up forms, data mining, and user feedback can help build your email marketing audience. Read Post May 26, 2016 By Savicom News
Safe Sender Lists Learning about Safe Sender lists can greatly help your email program reduce landing in the junk folder and improve campaign performance. Read Post May 18, 2016 By Savicom News
Deliverability Part 3 Definitions: Learning the definitions of email delivery outcomes is critical to understanding your email program's deliverability. Read Post May 18, 2016 By Savicom News
Engagement and Inboxing Learn about the positive and negative factors that inform ESPs about the quality of your mail. Read Post May 05, 2016 By Savicom News
Deliverability: Part Two This week we cover Savicom's role in managing ISP feedback loops, and providing visibility into complaint data. Read Post April 20, 2016 By Savicom News
Emojis in Email Part Two Emojis display differently across email clients. Some emojis display almost identically, whereas othes convey very different messages. Knowing these differences can help you maximize your emoji choice and placement. Read Post April 13, 2016 By Savicom News
Deliverability: Part One Learn the fundamentals of email delivery, and what you can do to make sure your messages reach the subscriber's inbox. Read Post April 08, 2016 By Savicom News
List Management & Maintenance Keep your list fresh using filters, segmentation, and more. Read Post March 23, 2016 By Savicom News
Personalizing your email with Mail Merge Learn to send highly personalized messages using Savicom's Mail Merge functionality. Read Post March 16, 2016 By Savicom News
Email Tips & Tricks: Pre-Header Text Learn to create a custom message for the preview text that email clients display next to your message. Read Post March 09, 2016 By Savicom News
A/B Split Testing in Email Learn how A/B Split Testing can help you get more from your email campaigns Read Post March 03, 2016 By Savicom News
Animated GIFs in Email GIF images have a wide range of support across email service providers and can even breathe a little life into existing email templates. Here are a few tips to keep in mind when using GIF images Read Post February 24, 2016 By Savicom News
Leveraging the Power of your Subscriptions Pick up some tips on how to do more with your email database. Read Post February 17, 2016 By Savicom News
Top Email Marketing Trends to Watch for in 2016 Email interactivity, responsive template libraries, the return of deliverability, and more... Read Post February 09, 2016 By Savicom News
Incorporating Color Psychology in Email Design Color psychology is an integral part of creative design. colors of an email send subliminal messages to the reader. Getting this facet of your emails right will ensure you are not sending mixed messages. Read Post January 20, 2016 By Savicom News
January 13, 2016 By Savicom News Questions to Ask When Considering a New ESP At New Year’s it is "out with the old, in with the new." Here’s a list of must-ask questions. Read Post
October 14, 2015 By Savicom News 4 Email Marketing Tips to Make the Holidays Shine Bright Years of holiday email campaigns have taught us that using four fundamental tactics can make your holiday email shine. Read Post
Emojis in Email What are Emojis, how do they work with email, and which ones can you use? Read Post October 14, 2015 By Savicom News
Savicom Newsletter: July 2015 Learn about our new features, tools, and policies! Read Post January 20, 2015 By Savicom News
Mobile Analytics See the most recent data regarding mobile use, responsive design, and how it affects your email program. Read Post January 20, 2015 By Savicom News
Call To Action Fundamentals This month we explore key elements of Call To Action buttons, including size, shape, color, text and location. Read Post January 20, 2015 By Savicom News
List Hygiene: What You Need To Know Your list is one of your most valuable assets. What are you doing to maintain and improve your list? Learn about the fundamentals. Read Post January 20, 2015 By Savicom News
4 Ways to Grow Your Email List Email optimization, leveraging social networks, and more. Read Post January 20, 2015 By Savicom News
5 Tips to Increase Your Email's Relevance Increase your campaigns' relevance to your audience using these 5 tips. January 20, 2015 By Savicom News Read Post
New Happenings At Savicom Responsive Templates, new email features, and more! January 20, 2015 By Savicom News Read Post
Yahoo! Mail Fixes Media Query Bug. Yahoo!!! The hacks you had to add styles within media queries so that they don’t “activate” in Yahoo! Mail are no longer needed. January 20, 2015 By Justin Khoo ( FreshInbox ) Read Post
Gmail iOS Increases Email Font Sizes – Again This article details the changes, compatibility issues, and coding solutions to the newest. January 27, 2015 By Justin Khoo ( FreshInbox ) Read Post
6 Email Client Hacks You Need To Know [Infographic] These simple tips may just save you hours figuring out why your design looks January 20, 2015 By Justin Khoo ( FreshInbox ) Read Post
Gmail supports the Style tag!… Well sort of Will you be surprised to hear you can actually put CSS including pseudo-classes like :hover in a block and have them work in Gmail? Well as I found out recently, you can! August 14, 2014 By Justin Khoo ( FreshInbox ) Read Post
4 Email Examples that are Pushing the Envelope of Email There are a number of alternative innovative ways to boost reader engagement, and here are 4 of our favorites in terms of originality and uniqueness. August 03, 2014 By Justin Khoo ( FreshInbox ) Read Post
How to Get your Logo to Display in Gmail Grid View Why your logo may not be appearing in gmail gridview, and what you can do about it. May 22, 2014 By Justin Khoo ( FreshInbox ) Read Post
Tool to Create an Interactive Image in an Email A Breakdown of Justin's cutting edge rollover image tool for email creatives May 22, 2014 By Justin Khoo ( FreshInbox ) Read Post